You’ve decided to take the leap into the world of social media. That’s probably a good thing – many businesses benefit from social media in one way or another. Over half of marketers implementing social media for two years or more report increased sales. [Vendasta] So, if you’re wondering, “Which Social Media Network is Right for My Business?” then read on… we’ll help you figure that one out with our quiz!
For instance, 77% of millennials make a purchase both online and in-store after viewing something on Facebook. [DMA] So if a business mainly targets millennials, they may want to consider Facebook as one of social channels.
Social media isn’t only about selling. Twitter has, historically, been a great channel for a business to service its customers. Nearly ¾ of consumers are likely to recommend a brand if they’ve had a good social media experience with that brand. [Ambassador via Dreamgrow] But, over ¾ of people who complain on Twitter also expect a response from the brand within an hour! [Lithium]
So how do you decide which one?
While you don’t have to choose just one social media channel, we recommend starting with one channel or managing your social media accounts could become overwhelming. There’s a higher risk of you quitting social media altogether if it seems like too much. [Here are some bonus tips to help you manage everything a little easier!]
We’ve created a quiz to help you determine which channel might be the best option for you. Keep in mind, this quiz is meant to help guide you (and obviously we can’t tell you what to do). This quiz will give you 1 of 4 options between LinkedIn, Facebook, Twitter and Instagram. We don’t include options like Pinterest or Snapchat. At this stage, we think it’s best if you stick with one of the “big 4” as your entry point to social media.
Good luck! Tweet to us and let us know what you got!