Marketing programs are built with your business goals in mind. We'll develop and implement a roadmap for you using the relevant components from the list below and get your program off and running quickly. We'll develop content to start driving traffic and generating leads for your business.
Marketing Program Components
Here are some of the tactics we use to build your custom program based on what we identify in your Roadmap.
- Inbound marketing
- Website design
- Keyword research & SEO
- Content creation & amplification
- Social media management
- Paid media
- Content plan creation
- Call to action (CTA) development
- Landing pages
- Email marketing
- Influencer marketing
- CRM integration
- List segmentation
- Lead scoring
- Automated workflows
- Sales & marketing alignment
Typical Ramp-up Process
We begin our relationship by getting to know your business better. We create a marketing roadmap based on your industry and buyer persona research, interviews with you and your team, and in some cases a workshop if your team needs it. This process takes 4-6 weeks but is crucial to building a solid foundation for your marketing program.
If needed, we begin planning website edits or a redesign if necessary. We'll do this while we're building and starting your marketing program so web visitors will have a great experience once we launch your marketing program.
We work in 12-week campaign cycles. After your first a 12-week marketing campaign is developed and approved we launch and start monitoring activity, making adjustments as needed along the way. About 8 weeks into each 12-week cycle, we begin building your next 12-week campaign.
Marketing results don't happen overnight. Solid, consistent inbound marketing efforts, with ongoing analysis will bring exponential growth over time. We do generally start seeing strong results 3-4 months into a well-prepared marketing program.
What is Marketing Automation?
Most of our programs involve marketing automation for our clients. Why? Because it works.
It’s not just an automatic “thank you” email you set up in MailChimp. It’s:
- Sending Katie an email letting her know of the shipment of her favorite sweater in new colors. You know it’s her favorite sweater because she purchase 3 of them over the last 2 months.
- Being able to tell Jimmy visited your website but spend 80% of his time on pages relating to wine and cooking classes so when he calls you know not to talk to him about camping gear.
- Understanding which of your contacts are more engaged based on their activity. Why does it matter? Sales can interact with prospects that are more interested (and more than likely in a better position to buy) instead of wasting time on those that aren’t.
Request a Free Website & Marketing Review
No pitch, no strings. We'll review your website and offer helpful advice
on things that you can do right now to improve your lead generation efforts.