6 Metrics Your Boss Needs to Know
Do you know which marketing metrics matter?
As marketers, we work tirelessly to move the needle on a laundry-list of metrics. Studies show 73% of executives don’t believe that marketing drives demand and revenue, so we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? Here is a list of the metrics that matter most.
This brief guide provides:
- 6 marketing metrics that prove the value of marketing efforts
- Formulas and examples to help calculate your own metrics
- Explanations and scenarios of why these metrics are important
- How to interpret the metrics