Every blog post doesn’t have to have a lesson. Please don’t misunderstand and think your blog doesn’t have to have a lesson or purpose. It should or else you’ll end up with no direction and your readers won’t be able to feel any connection with you whatsoever. If the occasional blog post crosses the boundaries into your personal life, or something funny happened that you just have to share (that happens to have absolutely no connection with your blog purpose), it’s OK. I think it’s good to do that every once in a while.
I’ve hesitated in the past about how much to share. Granted, there are a couple of areas I just won’t touch… they’ll get me into trouble every time, regardless of my intentions… I just don’t discuss politics or religion here. But, you will get the occasional story about my personal life or a sentence or two thrown into almost every post about either my husband, Joe (he’d die if he ever actually read this blog), my pup, Lily van Chompers (who thinks she’s famous anyway), or my own peculiarities (which are, unfortunately, mentioned quite often).
I do this for a reason though. I want you to better understand where I’m coming from and what I deal with every day. I’m no different than you. I face the same struggles, the same insecurities, the same business dilemmas and probably similar family drama (heaven help us all). Sharing offers an authenticity to your posts or comments that you just can’t find on a typical, boring, corporate website (and it is, after all, people reading your blog, not corporations). I just want to connect and hope my readers share their struggles with me too.
Bloggers, business owners, entrepreneurs… anyone communicating online should absolutely share those stories and connections. I just recommend not sharing SO often that you lose sight of the main message of your blog or reason for engagement. Continue to focus on providing guidance, help, insight, lessons, questions and connections to your readers but don’t be afraid to throw your personality and true life into it as well. You’ll remind your readers that you’re not just a computer screen with words; you’re a human being with a real life with the same struggles they have.