Let’s just say, for instance, that you’re a small or growing business with a small marketing team. Your goals and dreams are achievable but for the moment they outdistance your current assets. In other words, you have huge objectives but lack the people power to catapult you there. Not to worry. All it takes is redirecting your energy and not letting go of the vision. We have some actionable ideas to give some oomph to your marketing and share below our tips for inbound marketing for small teams.
Keep an eye on your strategy
Small teams don’t have the luxury of constantly massaging their overall content strategies. Too often they are forced to reactively manage day-by-day, project-by-project. But you shouldn’t spend all your time putting out fires.
Step back and look at what you’re doing. Are you adding fuel to the flames because you’ve veered off strategy or didn’t have a very strong one to begin with? Create a solid, workable strategy and try not to stray from it until you’re confident that it’s being executed flawlessly.
Repurpose your content
Fresh content is always a goal for inbound marketing, but it’s a good idea to take a critical view of content you already have to see if it can be extended in any ways.
Take a white paper, for example, and turn it into a few articles or blogs. Conversely, you can take several related blog posts and turn them into an ebook for online fulfillment. Creating infographics from popular content pieces is an easy solution to creating more touch points for customers and prospects.
Despite any worries you might have, it’s not cheating. I look at it as strengthening your message! Think of it this way… if someone missed your article last year that would perfectly help solve his problem, your new, refreshed post or ebook that just published last week is what he’ll find.
You don’t have to re-invent the wheel to deliver relevant content, just put a fresh eye to your current assets and be innovative.
Flip the switch for automation
One of the best ways to make a small marketing team appear huge is with automation. Even if your team is only two people, you can accomplish tasks that would normally take a team of several dedicated marketers to address every day. For example, with HubSpot, implemented properly, managing prospect and customer touch points is effortless (and automatic) regardless of where they are in the buyer’s cycle.
Imagine all this happening without anyone on your team having to do anything but watch your conversion rates increase.
Automated messages and emails show those interested in your business that you understand their challenges and are highly interested in solving them… now. You can choose when and how to reach out to customers to remain top of mind for current and future purchases. Customers, prospects, subscribers and leads are validated by your prompt attention and receive valuable information and input on next steps with automated communications.
Your immediate responses to their engagement indicate your interest in their business and also make it appear that your team is much larger than it is.
But how does a small marketing team pull off feats that would challenge groups with even more marketing power? One tactic is outsourcing some of the deliverables. Aligning with marketing agencies that can boost and supplement your current resources not only fills in blank spots but also provides new perspectives that can take your business to places you might never have imagined. This is especially true in the area of inbound marketing which is not only amazingly affordable but also effective, both of which greatly benefit small marketing teams.
Outsourcing can also be especially smart for small teams who don’t have the bandwidth to manage their social media strategies and monitor their analytics.
Most times, outsourcing inbound marketing is not as expensive as one might think. If you need more people to help you pull off your campaigns (or even just implement the right tools) but don’t have the budget for additional headcount, consider outsourcing. Agencies can be much more cost effective than hiring full time employees.
Implementing savvy inbound marketing initiatives is just the start to growing your business. You can still make a large-scale impact even if your team is small. We encourage you to download our ebook: “How to Run a Successful Campaign with a Small Marketing Team” and then connect with us for a conversation on how to get bigger results from your small marketing team.