Even if you think your business isn’t right for Facebook, chances are, it is. Facebook remains the most popular social media channel with 79% of all American adults online.
Plus, it’s about as close to gender-neutral as you can get on a social media channel. Facebook’s users are made up of 52% women and 48% men. [Statista]
Even if your customers don’t use Facebook for business, they still use Facebook during their downtime (or even at lunch) and they’re still reachable.
If you’re considering adding a Facebook page for your business (or updating the one you already have), there are several things you need to do to optimize your Facebook business page profile. We put together a handy little guide of tips in the infographic below.
Facebook Business Page Profile Basics
- Add a branded profile image (this could be your logo, a picture of your store or product, or even your team). The ideal image size is 170x170px.
- Include a cover photo relevant to your business (this is the big image behind your profile image). The best size for this is 820x312px. This could be a picture of your team, your line of products, your brand message, etc.
- Be sure to change your facebook page URL to a customized one that includes your business name or product name. Here’s how.
Optimize Your “About” Section
- Be sure to include a short paragraph about your business – what you do, who you work with, and even why you’re in business. Use keywords specific to your business or industry; this helps with search engine results!
- Include a link to your company website.
- If applicable, include your address, hours and phone number.
- Add a call to action for those visiting your page (ex: coupon for Facebook users or subscribe to email updates).
Get More Followers
- Add your Facebook page link to your website (especially your Contact page), email signature, product pages and support messages.
- Interact with other pages or groups where your customers would also be. Don’t sell to them on those pages, just interact by providing helpful advice or just being friendly.
- Reach out and engage with influencers or thought leaders in your industry.
- Send a note to your contacts, friends, and family and ask them to like your Facebook page (and even ask them to encourage others to do so).
Keep Them Coming Back
- Add interesting and valuable content like links to blog posts on your website.
- Publish images for things relevant to your customers.
- Ask engaging questions (“What are you looking forward to this weekend?”).
- Post quick how-to tips.
- Answer common customer questions.
Be sure to publish regularly. 1-2 times per day is best, but if you can’t manage that right now, try for 2-3 times per week. Use scheduling tools to help post throughout the week (just be sure to check Facebook regularly so you can respond and engage in real time).
If you have any questions or need help developing your social media strategy, give us a call. For more information on how you can monitor your Facebook business page (and all your other social media profiles) in 10 minutes a day, download our free eBook today.