If you’re not tracking brand mentions online, you’re missing a huge opportunity to grow your company. From tweets mentioning your business to blog posts spotlighting your market sector, monitoring online discussions for engagement opportunities is absolutely critical. Today’s business owners are lucky; there are numerous powerful resources available that scour the Internet for relevant brand data. If you want to take your audience outreach efforts to the next level, the following are six fabulous social media monitoring tools you’ll want to investigate.
Notify lets companies track brand mentions on multiple platforms. Monitor Facebook, Twitter, Reddit, and numerous news sites. Notify integrates with Slack, so you know you’ll receive updates the minute your business is mentioned online. You can also use Notify to track mentions of your competitors or events relevant to your business market.
Brand24 is another must-discover tool for savvy business owners. Not only does Brand24 help you monitor online mentions of your company, it also offers sentiment analysis and influencer metrics each time your business is mentioned. Uncover social media mentions of keywords relevant to your sector, compare mentions of your brand against those of your competition and discover online opportunities to engage with potential customers.
Currently in the pre-launch phase, Elokenz offers an intriguing interface for companies that plan to blog as part of their customer outreach strategy. Use Elokenz to track audience interactions with your content, find out which of your blog posts they’re sharing with their networks, and uncover opportunities to convert existing fans into brand evangelists. If business blogging is on your company’s roadmap, signing up for Elokenz’ beta program is highly recommended.
Talkwalker offers advanced social media analytics to help you uncover data details regarding your brand mentions. Track company mentions in multiple languages, search across numerous social media platforms, and track global news organizations for coverage regarding your company. You can even dive into demographic details to discover which genders are mentioning your company most often. Be careful discovering Talkwalker; you could find yourself spending countless hours combing through the powerful database they offer.
Track Reddit offers a powerful interface for monitoring Reddit for brand mentions. Watch for mentions of your company’s name, uncover details when a competitor is discussed, or receive notifications when a keyword phrase relevant to your market sector is discussed on Reddit.
Moz’s Fresh Web Explorer, part of the Moz Pro toolset, is well-known tool for tracking online mentions of your business. Track keyword mentions, uncover linking opportunities to improve your SEO, and track results over time to watch your company’s online reputation grow.
Tracking company mentions is critical for today’s business owner. Whether you’re a building a startup company or working on a small business as a solo-entrepreneur, understanding your marketing landscape is crucial. These aren’t the only tools available by any stretch. The more awareness you have of online mentions, the better your opportunities are to engage and grow your customer base.